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AI is becoming the creative director — not the tool

September 1, 2026By PARK[N]PERKS Team
Close-up of a reflective silver surface

Artificial intelligence is changing the way creative teams think, work, and build.

AI is no longer simply a tool used at the end of a creative process. It can now participate in research, exploration, ideation, and decision-making.

The opportunity is not to replace creativity but to expand what creative teams can explore.

Our approach is to combine human creativity with intelligent technology to create experiences that are both useful and meaningful.